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Access 25+ sessions from the people shipping AI products at top teams.

Track 1

AI Prototyping & Code-Velocity

  • Crafted with Claude Code

    Joey Primiani, LinkedIn

    Compress the Double Diamond into a 5-minute sprint using Claude Code, plan.md files, and live storybook component integration.

  • Cheap Prototypes, Expensive Decisions

    Mudit Mittal, Databricks

    Why AI makes prototyping cheap, and how design judgment, intentionality and trust metrics become the ultimate enterprise moat.

  • Generating Design Deliverables Beyond Pixels

    Yuchi Ma, Meta

    How to build design taste files, extract design systems via Claude Code, and translate system tokens directly into Figma Make.

  • PM with Gemini & Live Vibe Coding

    Ross Hobbie, Google

    Step-by-step walkthrough of taking screenshots, generating clickable prototypes in AI Studio, and deploying apps with Firebase.

  • Beyond the Demo Path

    Roman Bercot, ServiceNow

    Most AI design covers the run where the model nails it. Opening with an undetectable hallucination in a clinical note, this covers naming what broke, keeping the user's work, and designing the edit and doubt states.

Track 2

Enterprise AI Workflows & Automation

  • GenAI in Action: Practical Ways to Enhance Workflow

    Risa Hiyama, Netflix

    Inside Netflix's AI design workflow: synthesizing complex memos with NotebookLM, building custom GPTs, and refining Figma Make prompts.

  • AI Fluency & Meta-Prompting

    Stefan Klocek, HubSpot

    How to build custom GPT tools to evaluate information architecture, run prompt-divergence tests, and vibe code micro-interactions.

  • Capture, Synthesis, and Routing Workflows

    Halim Madi, Mistral AI

    Step-by-step setup for Granola-to-Gmail Zapier automations, OCR text capture, and synthesis workflows that route output into drafts and next actions.

  • Building Your Own PM Tools in AI Studio

    Priyanka Malkan, Google Search Discover

    Advanced Google Sheets formulas with Gemini, real-time meeting synthesis, and building custom executive communication apps.

  • AI for Faster, Sharper User Research

    Anna Priscilla de Albuquerque, Google Cloud

    Accelerating research synthesis, extracting key customer sentiments, and analyzing qualitative data using AI and LLM pipelines.

  • Unleash Your Design Superpowers

    Kumar Mayank, Google

    Navigating the shift from pixel creator to experience director across the entire design thinking process.

Track 3

AI Product Strategy & Leadership

  • JTBD for Evaluating AI Investment

    Audrey Bryson, Indeed

    How to use Jobs-to-be-Done, capability scoring and criticality metrics to decide whether to build, buy or deprecate AI features.

  • DesignOps in the AI Age

    Ryan Hallak, Krumware

    Implementing the AI Adoption Matrix to systematically evaluate, pilot and integrate new AI tools without team burnout.

  • AI-Native UX & Inversion of Intelligence

    Sönke Rohde, Google Cloud AI

    Moving from tactical chat interfaces to operational CLIs and strategic Kanban orchestration across autonomous agents.

  • Design Integrity and the Infinite Game

    Vax Liu, Meta

    Maintaining craft, quality and principle-driven vision when short-term metrics push for fragmented AI feature bloat.

  • AI-Assisted Search & Discovery

    Rishma Mendhekar, Crunchbase

    Designing intuitive, trustworthy search and discovery experiences backed by large-scale data and LLMs.

  • Why SMBs Can't Ignore How AI Is Changing UX

    Ary Aranguiz, Future-Ready AI Group

    Strategic implications of AI adoption for mid-market and small business product ecosystems.

  • Measuring Magic, Designing for Trust

    Jill Corral, Amazon Alexa AI

    Measuring user trust, multi-modal interaction friction, and system transparency in voice and AI agents.

Track 4

Designing for Autonomous Agents

  • Designing With AI: Pairing With a Confident Intern

    Adil Dhanani, Slack

    Establishing confidence levels, first-class undos, and human accountability when collaborating with agentic AI teammates.

  • From Pixels to Presence: Evolving Design for Invisible UX

    Kelly Dern, SoFi

    Masterclass on AI presence patterns: invoking, listening, reasoning, tethering, and building custom evaluation benchmarks.

  • Storytelling with Data for AI Dashboards

    Akanksha Bansal, AWS

    Transforming dense agentic data into intuitive dashboards using progressive disclosure, clustered metrics, visual hierarchy and considered error states.

  • Designing the Invisible

    Randall Stillwell, Trimble

    Crafting ambient, frictionless experiences where AI acts silently in the background, and what a design system means with no visual UI.

  • Customers in Crisis: Conversational AI as a Confessional

    Jackson Mystkowski, SoFi

    People tell AI things they will not tell a person. How to notice distress, what response latency communicates, and why phrases that comfort one culture quietly invalidate another.

  • Designing AI for Good: Turning Fear into Freedom

    Alex J. Woo, Netflix

    Real projects where AI restored independence and access, from speech recognition for atypical voices to navigation for blind users and crop yields for farmers in Malawi.

  • Traps and Mirrors: AI and a Brain That Won't Wait

    Dan Littlewood, Microsoft Teams

    A personal toolkit for working with neurodivergence, and the case that AI cannot replace human connection but can absorb enough cognitive overhead to make more room for it.

  • Storytelling with the Four C's

    Eric Dorf, Google

    A storytelling framework for UX, walked through a real product for parents, covering customisation, alerts, escalation, and surfacing AI insight without overwhelming the user.

I felt excitement about the possibilities of AI and design vs my former feeling of existential dread.

Jana Kleitsch

Tech Matters

Reframed my perspective to 'How can I use AI to improve my work?' with tangible takeaways.

Andrew Haglund

John Deere

Genuinely informative and fun. I'd recommend this to other designers.

Jessica D.

ChilliPharm

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